The Journal of Industry and Technology

Industrial Analytical Instrumentation

Euro Technology

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Total engineering and manufacturing

Engineering midmarket particularly
innovative - DATRON at position 30

The middle class in the German mechanical engineering industry represents also an enormous potential for innovation. In the independent study "Germany's 50 richest idea SMEs" the engineering company DATRON AG reached position 30, a top ranking and serves as a role model for the machine building industry. The consulting firm Munich Strategy Group (MSG) analyzed 3300 German companies from different areas - commissioned by German Wirtschaftswoche magazine. DATRON AG - with its core products of high speed industrial milling machines and dental milling machines - now ranks among the 100 most innovative medium-sized companies in Germany and carries MSG's "Top 100" seal.

Only people create innovations
The CEO of DATRON AG, Dr. Arne Brüsch, proudly commented on the excellent result: "Innovative capacity is on everyone's lips. Frequently, however, the term appears in the context of advertising messages and is usually justified merely by the launch of a new product. How to measure the innovative capacity of a company in fact often remains intangible. We are delighted that our innovative strength has been recognized not only at a technological level, but was also reflected in the independent economic study of the Munich Strategy Group. With our excellent placement among very renowned German businesses, we feel confirmed and encouraged to pursue the course of our corporate management. The top ranking was landed by a company that makes 461 million euros in sales per year. The fact that DATRON has reached [EUR 38.2 million in 2014] such a comparatively high innovation score, is thanks to the DATRON employees, who are at the top of our priority list. The innovative capacity of our staff is the cornerstone of our healthy and sustainable growth. "

About the origin of the study
The Munich Strategy Group initially evaluated the data of German companies that achieve an annual sales between ten million and one billion euros. The strategy consultants analyzed their annual reports and presentations and conducted interviews with customers and industry experts as well as managers, owners and councils of companies. In a subsequent step 400 companies were shortlisted for which MSG calculated individual innovation scores. The consultants made sure that each company excels at continuous product innovations, is classified as innovative by their competition and encourages an idea-promoting corporate culture. Moreover, the assessment took also economic indicators such as sales and profit growth into account.

Source: Munich Strategy Group commissioned by WirtschaftsWoche, 10/2015.

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